Our fundraising guide
Our fundraising guide
What is fundraising?
Fundraising means more than just coming up with ideas and collecting money…
Fundraising for Salam Charity is a means for us to extend our work and relieve hardship for
thousands of people who live in poverty every day. Through dedicated and sincere fundraising, you
can make a lasting impact on the lives of many thousands of people, her in the UK and across the
Raising money for charity can be challenging, but fun, creative and extremely rewarding. We’ve jotted
down some exciting fundraising ideas to help get your imagination going.
Did You Know?
Salam Charity currently works in many countries around the world with a particular focus in Bangladesh, Syria, Yemen, Palestine, Indonesia and Pakistan. We have ongoing livelihood
projects in Somalia and UK also.
Our areas of work consist of Emergency Relief; supplying basic necessities such as: food, clean
and safe water, shelter and clothing. Community Development and Livelihood Projects are key
areas of importance, as we believe this to be a vital step forward in supporting people to help
themselves out of the circle of poverty and hardship. Medical Aid, Child Sponsorship and Education Programmes for both children and adults are also areas of work we continue to deliver.
We hope this guide inspires you to join and support our mission and vision to save and change
lives for the better.
How to start
Carefully read through the Salam Charity Volunteers Handbook before you start. Contact a member of the
fundraising team for guidance and support in realising your idea.
Success in planning
Set up a fundraising plan with achievable targets; make a list of everyone you know and how they can
best help you – some may have skills and resources, others may have networks and contacts.
Make some noise!
Let everyone know what it is you’re doing and why you’re doing it.
Millions of people use WhatsApp,
Facebook, Instagram, Snapchat, Twitter and YouTube on a daily basis, so if you use these social
media platforms utilise them as a really effective tool to get your message out there!
Personalised emails and texts are a great way to catch the attention of your supporters and donors! People tend to pay more
attention to a message when they’re addressed by their name.
Knowledge = Power
Equip yourself with vital information about how money raised is going to be spent. Be prepared to
answer any questions with confidence.
Be sure to familiarise yourself with Salam Charity, our work and more specifically the cause you wish
Match-Giving: Double your donations! Speak to your employer to find out if they are part of a
scheme in which they match the funds you raise. Banks are great for doing this!
Blog Spots: Create your own personal blog and keep people in the loop with your updates, photos
and videos. You can get a free blog on Blogger or WordPress.
Online Fundraising Page: Start an online donation page using our fundraising platform JustGiving
making it super easy for friends and family to make donations.
Gift Aid It: Remember, this means an extra 25p for every £1 donated by a UK taxpayer. Always ask
the question, no matter how small the donation.
Dressed Down Day: Try and get your school/ your child’s school to organise a non- uniform day.
Students can pay up to £1 for the opportunity. Perhaps you can do the same at your place of work?
Call centres, supermarkets and banks are great for this.
Movie Night: Whether you hold this in a conference room or in your own home, it’s sure to be a
success! Get people to pay what they normally would at the cinema. Oh! And don’t forget the
Digital Auction: Go digital and sell any unwanted items! Be creative and engage bidders using
eBay, Facebook, Shpock or Instagram! Speak to friends and businesses to donate items or services
you can sell.
Your Very Own Bake-Off: Organise a cake-bake sale, get other bakers involved and sell cakes,
brownies, muffins and pastries individually or in boxes. You can set up a stall anywhere e.g. schools,
work, university campuses or city centres- as long as you get permission. If you can’t bake but you
can sell, then set up cake-bake teams and compete!
Mini Olympics: Great to carry this out at uni, college, work and even gyms! Think up some fun office
friendly competitions, such as chair-racing, tug-of-wars or mini marathons.
Race To The Finish: Organise a walk, jog or run for charity! Raise money for the cause and see who
reaches the finish line first for #BetterFutures. Add a theme, add flags and add some fun.
The Krispy Kreme Trick: KK HQ offer fundraisers a dozen glazed doughnuts for £5.50 (you can sell
for £1.50 per doughnut or a dozen at a cost of £10 or more) Sell them everywhere and anywhere from
school sports days, at home, your local mosque or to independent supermarkets and taking orders
online. You can easily sell 30 boxes by simply sending a group text message! #GoDough-Nuts
BBQ Fundraiser: An exciting, popular and inexpensive event. Pick a convenient location and start
inviting colleagues, friends and family. Spice up the bbq a little by adding a variety of fun outdoor mini-
challenges. If you don’t fancy a bbq, why not host an “indoor tea party” instead?
Do You Dare? Make this something that would make those who know you, REALLY DARE YOU. If
you love your hair be dared to chop it all off or dye it! It’s simple – dish out dares for dosh and organise
a day to follow through.
Sell A Skill: Show off a talent or a skill to raise funds. Arrange anything from a cooking lesson to
fitness classes, a baking workshop to a tuition evening. Tap into your creative spark, turn it into a
course and charge people for attending at a discounted rate.
Piggy Back: Finding a ready-made platform to fundraise through is very efficient. Look out for events
in your local community to piggyback onto. Find out what’s already going-on and ask if you can get
involved and set up a charity stall.
This works really well with the Krispy Kreme trick!
Mosque Crawl: Create a route to tour all mosques either in your area or your city. Gather your mates,
think of a theme, grab some collection buckets, charity t-shirts and enjoy talking to the local
worshippers about what you’re doing and why! You’ll be surprised by the barakah of raising this way.
Be sure to gain permission from the mosques you locate prior to the tour.
Events: Organise events from family fundays, iftaars, talks, comedy or open mic nights. It may seem
daunting, but it’s a lot of fun! Get in touch with the Salam Charity volunteers team, discuss your plans
as well as any resources you may need.
Charity Dinner: Host your own charity dinner, make people aware of what’s on offer. Charge dinner
guests what you like! And put your cooking skills to the test.
Sports Tournaments: Charge a small registration fee of £35-£50 for teams to compete in an
organised sporting event. You could request a small donation from spectators too! And, why not have
a snacks stall to maximise funds?
Talent/Fashion Show: Organise your own talent/nasheed or Qur’an recitation contest at school,
mosque or even outside and keep it open to everyone. This could be a standalone event or built into
Car Wash: Everyone loves a clean car and it’s so much better when the money is going to charity.
You can speak to your local carwash or find a location with lots of cars – large supermarkets are a
Be A Champion: Take part in any of our national or international challenges! Think bike rides,
skydives, marathons and mountain treks! Something courageous, something challenging.
It’s always important to keep donations safe and secure, both when collecting them and sending
them. Donating the money raised to Salam Charity is easy and can be done through various methods.
Donate by bank transfer
You may transfer money directly into our donations account. Mobile banking has
made it much easier to support a cause with ease of access.
Donate by standing order
One of the most convenient and effective ways to support the cause – small but
regular donations. You can complete one of our forms or set this up with your bank.
Donate by cheque
Make cheques payable to “Salam Charity” and send to: Salam Charity, 84 Kingsley Rd, Middlesex, London, TW3 1QA
Please write the name of the project or event on the back of the cheque, as a reference.
If you would like to discuss any aspect of your fundraising idea with us, please email us firstname.lastname@example.org or call us on 020 3137 7093.